Examples

Three sample sites. All three businesses are made up.

The front page tells you what you get. This page shows you. Open all three, then open them again on your phone, which is where your customers will see yours.

None of these businesses exist. Redbud Hollow, Buffalo Creek Bakehouse and TrueTorque are names I invented, with invented services, invented hours and invented reviews. Nobody hired me to build them. Waystone is new and hasn't shipped a client site yet, and I'm not going to put a stranger's logo on this page and let you assume they paid me. Each sample is deliberately kept out of search engines and uses a phone number that can't ring a real person, so nobody who stumbles onto one gets the wrong idea either. When there's a real client site and the owner is happy to be named, it goes here with their name on it.

The photographs are licensed stock. Nobody at these businesses took them, because there is nobody at these businesses — your site would carry your own photos in those slots. Everything else is the actual product: same template, same build script, same single hand-written file per page. The only fiction is the business.

All three are the one-page size — Tier 1, $500. The full site — Tier 2, $750 — is the same construction spread across a handful of pages: a home page, your work or services in depth, prices if you publish them, and a contact page. If you want to judge that size, you're already standing in it: this site is a Tier 2 build, done for my own business. Click around it the way your customers would click around yours.

So judge them on the parts that don't depend on the business being real: how they behave on a phone, how fast they open, how long it takes you to find the phone number, and whether anything gets in your way before you can do the one thing you came to do.

Redbud Hollow Lawn & Tree Co.

Lawn maintenance and tree care — Matthews and the south Charlotte suburbs

A seasonal service business where the visitor usually wants two answers fast: do you do tree work as well as mowing, and do you come out to my street. The services list and the service area sit directly under the headline, so both answers land on the first screen of a phone without a scroll.

What to notice: tap the phone number. It dials, because it's a real link rather than digits printed on the page. Then go and tap the number on the last landscaper site you looked at on your phone.

Open the Redbud Hollow sample

Buffalo Creek Bakehouse

Bakery and coffee bar, storefront retail — Concord

A storefront changes the job. Hours and address matter more than a services list, because the visitor is deciding whether to get in the car, so those go at the top and the photographs come after.

What to notice: no cookie banner. Nothing on the page sets a cookie, so there is nothing to ask you to agree to — which means nothing grey slides over the opening hours in the two seconds you're deciding whether to drive over.

Open the Buffalo Creek sample

TrueTorque Auto Repair

Independent auto repair shop — Charlotte

Auto repair is a trust sale, and the visitor is deciding whether they're about to be overcharged before they ever pick up the phone. So the page leads with plain language about diagnostics and pricing instead of a stock photo of a mechanic pointing at an engine.

What to notice: open it on a phone and scroll to the bottom. The call bar stays pinned to the bottom of the screen the whole way down. It is the highest-value element on a service business's site and most sites in these trades don't have one.

Open the TrueTorque sample

The small print on the samples

The phone numbers on all three are 555 numbers, the block the phone system reserves for fiction, so they can't ring a real person. The street addresses are invented too — search one and you'll get nothing, which is the point.

The contact forms on the samples work, and they send to me, not to a bakery. If you fill one in out of curiosity, I'll see it. That's fine, but you should know it before you type.

None of this is your business, which is the limit of what a sample can do.

The next step is the one on the front page: send me your details and I'll build a real version of your page — your name, your services, your photos — and send you a link to open on your own phone. Free to look at. If you like it, it's $500 for one page or $750 for the full site. If you don't, say so and I delete it.

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